The groups of creators in a given boot camp cohort will continue to be connected with each other for support and ideas. It's about changing the DNA of the entire process.”Ĭreators working with the company go through a six-week “boot camp” to help shape up their projects.
It's humans making decisions with better tools. It's not just soulless data sitting there making decisions. “What is the algorithm not getting? That is at the heart of a company like ours. “What is the data missing?” Hosanager said. The company uses low-res video versions of stories to see which components work with those audiences.īut Hosanager is usefully skeptical about the limits of his own data-driven approach. “When we feel like we're shooting from the hip ourselves, we'll go to the audience and see what they think,” Hosanager said. Target TGT sources for the creators, and for their ultimate projects, hail from across the globe, from India and Indonesia to Nigeria and South Africa, as well as the huge Spanish- and Portuguese-language markets of Latin America. The testing also helps focus on likely market opportunities for a given project, like whether it can “travel” beyond a home market and core audience. In trying to develop projects in a different way, Jumpcut relies on data from A/B testing with “large-scale” online audiences, using that to inform the shape of key plot points. “All the ingredients are here, we don’t have to wait for Hollywood to find them,” Hosanager said. The company already has a dozen projects in various stages of development, working with creators who haven’t yet been discovered by Hollywood. Besides his formidable academic props, the Bangalore-born Hosanager also has entrepreneurial background, founding and later selling ad-tech company Yodle to Web.com for nearly $350 million. The company, which is backed by venture capital studio Atomic, launched in stealth mode nearly two years ago, and started building a slate of projects last fall.
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